1.建立商业关系的请求

Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have
      obtained your name and address from Aristo Shoes, Milan , and we are
      writing to enquire whether you would be willing to establish business
      relations with us. We have been importers of shoes for many years. At
      present, We are interested in extending our, range and would appreciate
      your catalogues and quotations.If your prices are competitive we would
      expect to transact a significant volume of business. We look forward to
      your early reply.
      Very truly yours
      自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。
      如价格公道，本公司必大额订购。 烦请早日赐复。 此致

      2.回复对方建立商业关系的请求
      Thank your for your letter of the 16th of this month. We shall be glad to
      enter into business relations with your company. In compliance with your
      request, we are sending you, under separate cover, our latest catalogue
      and price list covering our export range. Payment should be made by
      irrevocable and confirmed letter of credit. Should you wish to place an
      order, please telex or fax us.
      本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。
      此致 敬礼

      3.请求担任独家代理
      We would like to inform you that we act on a sole agency basis fora number
      of manufacturers. We specialize in finished cotton goods for the Middle
      eastern market: Our activities cover all types of household linen. Until
      now , we have been working with your textiles department and our
      collaboration has proved to be mutually beneficial. Please refer to them
      for any information regarding our company. We are very interested in an
      exclusive arrangement with your factoryfor the promotion of your products
      in Bahrain. We look forward to your early reply.
      本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。
      与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。 盼望能成为贵公司独家代理，促销在巴林市场的货品。
      上述建议，烦请早日赐复，以便进一步联系合作。 此致 敬礼

      4.拒绝对方担任独家代理
      Thank you for your letter of 1 September suggesting that we grant you a
      sole agency for our household linens. I regret to say that, at this stage
      ,such an arrangement would berather premature. We would, however, be
      willing to engage in a trial collaboration with you company to see how the
      arrangement works. It would be necessary for you to test the market for
      our productsat you end. You would also have to build up a much larger
      turnover tojustify a sole agency. We enclose price lists covering all the
      products you are interested in and look forward to hearing from you soon.
      9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。
      然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。奉上该货品之报价单，敬希查照。专此候复。
      此致 敬礼

      5.同意对方担任独家代理
      Thank you for your letter of 12 April proposing a sole agency for our
      office machines. We have examined our long and ,I must say ,mutually
      beneficial collaboration. We would be very pleased to entrust you with the
      sole agency for Bahrain. From our records, we are pleased to note that you
      have two service engineers who took training courses at our Milan factory
      .the sole agency will naturally be contingent on you maintaining qualified
      aftersales staff. We have drawn up a draft agreement that is enclosed.
      Please examine the detailed terms and conditions and let us know whether
      they meet with your approval. On a personal note, I must say that I am
      delighted that we are probably going to strengthen our relationship. I
      have very pleasant memories of my last visit to Bahrain when you
      entertained me so delightfully .I look forward to reciprocating on your
      next visit to Milan . My very best wishes to you and your wife.
      4月12日建议担任为公室器具之独家代理来信已经收悉。 过去双方合作皆互利互助，能获您的眷顾作我公司于巴林的独家代理，殊感荣幸。
      据知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后，仍会继续注重合格售后服务人员的训练。现随信附上协议草稿， 请查实各项条款，惠复是盼。 能加强业务，我亦感到欣喜，前次到访巴林，蒙盛情款待，不胜感激。祈盼您莅临米兰时，容我一尽地主之谊。 此致 敬礼

      6.借引荐建立业务关系
      At the beginning of this month , I attended the Harrogate toy fair. While
      there , I had an interesting conversation with Mr. Douglas Gage of Edutoys
      plc selecting an agency for our teaching aids. Douglas described your
      dynamic sales force and innovative approach to marketing. He attributed
      his own company's success to your excellent distribution network which has
      served him for several years. We need an organization like yours to launch
      our products in the UK. Our teaching aids cover the whole field of primary
      education in all subjects .Our patented ‘Matrix’ math apparatus is
      particularly successful. You may have reservations American teaching aids
      suiting your market. This is not a problem since we have a complete range
      of British English versions. I enclose an illustrated catalogue of our
      British English editions for your information. Please let me have your
      reactions to the material. I shall be in London during the first two weeks
      of October .Perhaps we could arrange a meeting to discuss our proposal.
      本月初参观哈洛加特玩具交易会时有幸与教育玩具股份有限公司的道格拉斯·盖齐先生一谈，提及本公司正物色代理人推广教学器材一事。
      盖齐先生赞扬贵公司积极推广产品，不断推出新的推销方法，并把其公司的成就归于贵公司完善的经销网络。贵公司的经验，正能替本公司在英国经销产品。
      本公司生产初级教育各学科的教育器村、专利产品梅特里克教学器材更傲视同侪。
      除美国教学器材外，亦备有全套英式英语版教材，适合当地市场，贵公司无需忧虑切合市场需求。
      现附上配有插图的英式英语版教材目录，盼抽空细阅，并赐知宝贵意见。本人拟于10月头两星期前往伦敦，未知能否安排会面，就以上建议作一详谈? 此致 敬礼
      
      7.邀请参观贸易展览会
      Many thanks for your letter and enclosures of 12 September. We were very
      interested to hear that you are looking for an UK distributor for your
      teaching aids. We would like to invite you to visit our booth,no.6,at next
      month's London Toy Fair, at Earl's court , which starts on 2 October. If
      you would like to set up an appointment during non exhibit hall hours
      please call me. I can then arrange for our sensor staff to be present at
      the meeting. We look forward to hearing from you.
      多谢9月12日的来信和附件。获悉贵公司有意物色英国销售商推广教学辅助设备， 甚感兴趣。
      本公司将于10月2日于厄尔大楼举行的耸敦玩具商品交易会上展示产品，诚邀贵公司派员参观设于46号之摊位。如能安排于非展出时间面谈，烦请电复。定必委派高层人员赴会。
      本公司深知贵公司产品精美质优，希望能发展互惠之业务。 特此奉告，并候复音。

      8. 与过去有贸易往来的公司联系
      We understand from our trade contacts that your company has reestablished
      itself in Beirut and is once again trading successfully in your region. We
      would like to extend our congratulations and offer our very best wishes
      for your continued success. Before the war in Lebanon , our companies were
      involved in a large volume of trade in our textiles. We see from our
      records that you were among our best tem customers. We very much hope that
      we can resume our mutually beneficial relationship now that peace has
      returned to Lebanon. Since we last traded, our lines have changed beyond
      recognition. While they reflect current European taste in fabrics, some of
      our designs are specifically targeted at the Middle Eastern market. As an
      initial step , I enclose our illustrated catalogue for your perusal.
      Should you wish to receive samples for closer inspection, we will be very
      happy to forward them. We look forward to hearing from you.
      从同行中获悉贵公司贝鲁特复业，生意发展迅速。得闻喜讯，不胜欢欣。谨祝业务蒸蒸日上。
      黎巴嫩战事发生前双方曾有多宗纺织品交易；贵公司更是本公司十大客户之一。现今战事平息，亟盼能重展双方互惠的业务联系。
      自上次合作至令，产品款式变化极大。除了有迎合欧洲人口味的款式这外，亦有专门为中东市场而设计的产品。现奉上配有插图的商品目录供
      初步参考。职需查看样本，还望赐知。

      9.确认约会
      I would like to confirm our appointment to discuss the possibility of
      merging our distribution networks. I am excited of the prospect
      ofexpanding our trade. As agreed, We will meet of our office in bond
      street at 9.30a.m.on Monday 20 March. I have scheduled the whole day for
      the meeting. If for any reason you are unable to attend , please phone me
      so that we can make alternative arrangements. Please let me know if you
      would like our office to arrange hotel accommodation. I look forward with
      great pleasure to our meeting.
      承蒙拔冗讲讨论合并双方销售网，以扩大贸易发展范围，深感兴奋。现特修函确定会议日程。
      谨于3月20日星期一在邦德街办公室候教，请贵公司代表于当日早上9时莅临指导。若因故未能抽空出席，烦请致电告知，以便另行安排会晤。
      未知是否需代为安排旅馆膳宿?请尽早赐知，以便早作准备，款待贵客。 谨此预祝会谈成功。

      10.感谢客户订货
      Gillette-burns Co. 322 Gleenwood street Gleveland 5,Ohio Glentlemen: Thank
      you for your order no,464 of 20 september. The models you selected from
      our showroom went out today under my personal supervision.The package is
      being airfreghted to you on swissair.The relevant documentation is
      enclosce.I enjoyed meeting yiu and hope that this order represents the
      beginning of a long and prosperous relationship between oiur companies.
      The next time you visit us ,please let me know in advance so that I can
      arrange a luch for you with our derectors. Sincerely yours
      谢谢9月20日第464号定单。今天我已新自监督发送您自展览室挑选的产品。该产品随附有关文件经瑞士航空公司运送。
      很荣幸与你会面，衷心希望是次定单能加强双方的关系。下次到访前，烦请赐知，俾能安排与本公司董事共进午餐。

      11.向长期客户推销新产品
      I enclose an illustrated supplement toour catalogue. It covers the latest
      designs which are now available from stock. We are most gratified that you
      have, for several yeas. Include a selection of our products in your
      mail-order catalogues. The resulting sales have been very steady. We
      believe that you will find our new designs most attractive. Theyshould get
      a very good reception in your market. Once you have had time to study the
      upplement , please let us know if you would like to take the matter
      further. We would be very happy to send samples to you for closer
      inspection. For your information, we are planning a range of classical
      English dinner services which ,should do well in the North American
      market. We will keep you informed on our progress and look forward to
      hearingfrom you.
      随函寄奉配有插图的商品目录附页，介绍最新设计的产品。贵公司的邮购目录多年来收录本公司产品，产品销售成绩理想，特此致以深切谢意。最新设计的产品巧夺天工，定能吸引顾客选购。烦请参阅上述附页，需查看样本，请赐复，本公司乐意交劳。
      本公司现正设计一系列款式古典的英国餐具，适合北美市场需求。如感兴趣，亦请赐知。 愿进一步加强联系，并候复音。

      12. 为商贸指南兜揽广告
      Thank you for your business. You arecurrently represented in our
      directory. This is the only directory of its kind which reaches all
      companies in the building and construction industry in the UK. Advertising
      in our directory was a wise move on your part. We are currently compiling
      a new edition of the directory which willbe published in April 1995.The
      new edition will be expanded to include major manufacturers of plumbing
      equipment in the European Community. For proper coverage in the directory,
      you ought to appear in more than one category. If you do opt for a
      multiple listing, you will be ableto buy space in additional categories at
      half price. You can be assured that the new edition will be on the desks
      of allthe major decision makers in the building and hardware trades.
      Please complete the enclosed form and return it with the appropriate fee.
      Thanks again for your business.
      衷心感谢惠顾。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部建筑公司的刊物，在此刊登广告确是明智之举。 现下筹备1998年4月版
      的贸易批南，新版会罗列欧洲贡同体的主要铅管业制造商。为达到出色的宣传效果，贵公司宜考虑在不同类别刊登广告。如蒙惠顾，除首个广告外，其余类别的广告将可获半价优惠。
      该指南将分送给所有建筑公司和五金器具公司主管。烦表填妥随附表格，连同广告费用一并寄回。 专此盼候佳音。
      
      13. 请求客户作推荐人
      Thank you for your letter of 2 November. We are delighted to hear that you
      are to pleased with the refurbishment of your hotel. As your know .in our
      line of work, we depend on good ,reports of our projects to win further
      business. Our clients always shop around and look for references before
      committing themselves. With your permission, we would like to use your
      hotel as a reference when we discuss similar refurbishments in the hotel
      industry . Would you agree to our suggesting that future clients should
      call you? It would also be most helpful if we could occasionally bring a
      client to look at your hotel . We would , of course , stay overnight at
      least.I'll call you next week to hear your reaction. Thanks again for you
      kind words.
      从11月2日的来函得悉阁下对贵饭店的整修感到满意，此消息对本公司实是一鼓励。
      设计行业重视声誉，客人在选择设计公司时必然会有所比较。如蒙允许，本公司欲请贵饭店作推荐人，证明有关整修的质素。未知可否让其他客户来电垂询?
      此外，如获允准间或联同客户前来参观贵饭店整修，定必有莫大帮助。当然，本公司会预订房间，至少留宿一晚。

      14. 通知客户价格调整
      We enclose our new catalogue and price list. The revised prices will apply
      from 1 April 1997. You will see that there have been number of changes in
      our product range. A number of improved models have been introduced. Out
      range of washing machines has been completely revamped. Many popular
      lines, however, have been retained unchanged. You will be aware that
      inflation is affecting industry as a whole .Ws have been affected like
      everyone else and some price increases havebeen unavoidable. We have not,
      however, increased our prices across the board, In many cases, there is a
      small price increase, but in others, none at all. We can assure you that
      the quality of our consumer durables has been maintained at a high
      standard and that our service will continueto be first class. We look
      forward to receiving your orders.
      谨谢上新的商品目录和价格表。修订价格定于1997年4月1日起生效。产品系列有一大革新，增加了不少改良的型号，扒出一系列新款的洗衣机，但许多款的开动号仍保持不变。通货膨胀影响整个工业连带令货品价格上涨。虽然如此，本公司并未全面提升价格，调整幅度亦不大。
      本公司坚守一贯信念，务求出产优质之耐用消费品，迎合顾客的需要。 谢谢贵公司多年惠顾，盼继续合作。

      15. 说明价格调整原因
      I enclose our new price list , which will come into effect ,from the end
      of this month. You will see that we have increased our prices on most
      models. We have ,however , refrained from doing so on some models of which
      we hold large stocks. We feel we should explain why we have increased our
      prices. We are paying 10% more for our raw materials than we were paying
      last year. Some of our subcontractors have raised their by as much as 15%.
      As you know , we take great pride in our machines and are jealous of the
      reputation for quality and dependability which we have achieved over the
      last 40 years. We will not compromise that reputation because of rising
      costs. We hope, therefore decided to raise the price of some of our
      machines. We hope you will understand our position and look forward to
      your orders.
      现谨附上本公司新价格表，新价格将于本月底生效。除了存货充裕的商品外，其余大部分货品均已调升价格。是次调整原因是原材料价格升幅上涨10%□，一些承包商的价格调升到15%。
      过去40年，本公司生产的机器品质优良、性能可靠。今为确保产品质量，唯有稍为调整价格。上述情况，还望考虑。愿能与贵公司保持紧密合作。

      16.回复感谢信
      We greatly appreciate your letter describing the assistance you received
      in solving your air-conditioning problems. We are now in our fifty year of
      operation, and we receive many letters like your indicating a high level
      of customer satisfaction with our installation. We are pleased that our
      technical staff assisted you so capably. We would like you to know that it
      you need to contact us at any time in the future. Our engineers will be
      equally responsive to your request for assistance. If we can be of service
      to you again, please let us know. Thank you again for your very kind
      letter.
      承蒙来信赞扬本公司提供的空调维修工程服务，欣喜不已。五年前开业至今，屡获客户来函嘉奖，本公司荣幸之至。欣悉贵公司识技术人员的服务，他日苛有任何需要，亦请与本公司联络，本公司定当提供优秀技师，竭诚效劳。在此谨再衷心感谢贵公司的赞赏，并请继续保持联络。

      27. 同意约见
      Thank you for your letter of 15 September. I note that you will bein the
      UK during the whole of November. We are quite interested by the fashion
      knitwear illustrated in yourcatalogue. As a fashion Chain. We might
      consider having some of our own designs manufactured in China. Please let
      me know when you would like to call on us. The week beginning 6 November
      would suit me best. I look forward to meeting you and discussing this
      matter.
      感谢9月15日的来信。欣闻阁下将于11月逗留伦敦一个月，望到时能拨冗相会。本公司对贵公司商品目录中的针织时装深感兴趣。现正研究设计款式，在中国制造后寄本公司时装连锁店发售。
      如能于11月6日或其后数天抽空来访，当感激不尽。 期待与您会面，商讨有关事宜。